Did you know that 70% of B2B marketers create content at least weekly, proving the constant demand for skilled writers? The global content marketing industry is expected to reach a whopping $417 billion by 2025. That's a lot of words waiting to be written!
All these indicate how digital content is taking place everywhere!
It’s called the power of words!
This power attracts people who have a passion for reading and writing.
Here age, gender, experience, and expertise don’t matter.
What matters here – “Your passion and interest”?
If you are a student, housemaker, or working professional and want to start writing online and want to become a freelance writer?
Great idea! Writing online content is an excellent way to make money on your own schedule. In this blog, I’m going to discuss more about digital writing. So, let’s start it.
What do you mean by Digital Writing?
Digital writing refers to creating content for online platforms and media. This includes website copy, blog posts, social media posts, ebooks, and more. In other words, the process of creating, composing, and disseminating written information via digital tools and technologies is known as "digital writing."
Digital writing is a dynamic and ever-evolving communication medium that uses technology to interact with online audiences, communicate ideas, and provide information.That’s why if you love writing and want flexibility, it's a great career path. It's a growing industry - the US Bureau of Labor Statistics projects a 12% increase in writer/author jobs between 2018 and 2028, faster than average growth.
Various forms of Digital Writing
The availability of many online platforms permits us to create online content in various forms. So, let’s discover how wide digital writing is:
Articles and blogs: Writers can publish and distribute their writing on websites such as WordPress, Medium, and Blogger.
Concise and interesting content development is required while writing for social media sites like Facebook, Instagram, LinkedIn, and Twitter.
Email Marketing: One of the most important aspects of digital writing is creating sales-oriented emails.
Producing content for websites entails writing for a variety of pages, including product pages, about pages, and home pages. This information must be comprehensible, educational, and optimized for search engines.
Online magazines, newsletters, and e-books are examples of digital periodicals for which writers write.
Writing technical content such as manuals, instructions, and documentation for digital goods and services
Producing compelling content for landing pages, ads, and other marketing materials is known as copywriting.
Artistic writing is like sharing poetry, prose, and other creative works via internet media.
These varieties of digital writing allow you to pick two or more forms and start building expertise in those.
Some essential skills to learn in Digital Writing
To learn anything, you need to learn relevant skills. It applies to digital writing too. Here are some of the necessary competencies for learning digital writing:
Writing Proficiency: It is essential to have strong writing abilities, including proper grammar, style, and tone. You have to learn from basic to expert level of grammar.
Tech & Tools Knowledge: Proficiency with digital platforms, technologies, and content management systems is known as digital literacy. You must know current trends and technology tools. At present, AI tools have been used in the content writing and marketing industry. So, start learning about these.
SEO Knowledge: Being aware of the fundamentals of optimizing websites for search engines (SEO) to increase online presence. You need to learn about the basics of SEO and keyword research.
Adaptability: The ability to adjust and tailor one's writing style, tone, and content to suit different audiences, contexts, and platforms. A highly adaptable writer can effectively communicate their message to diverse readerships and in various formats.
Social Media Savvy: Knowledge of the subtleties involved in writing for a range of social media platforms. Each platform has its unique features, character limits, audience expectations, and communication styles.
Editing and Proofreading: The capacity to efficiently edit and proofread digital text while paying close attention to detail is a crucial skill for producing high-quality written content.
Multimedia Proficiency: A fundamental comprehension of integrating visuals, audio, and additional multimedia components into digital information is crucial in creating engaging and effective content.
Start learning and developing these skills to start learning digital writing.
Tips & Tricks to Start Digital Writing
Now last but not least here are some tips and tricks to start digital writing as a profession.
Identify Your Niche: Decide which digital writing style best suits your hobbies and level of experience, as well as your target audience. If you are just starting, then start writing whatever you want to write and share it on your favorite social media platform. After a few months, you automatically find your niche.
Establish an Online Presence: To display your writing portfolio, start a blog or personal website. There are lots of options where you can showcase your skill of writing online.
Networking: Use social media and online forums to make connections with other bloggers, digital authors, and industry professionals. Find a mentor for proper guidance.
Stay Current: Stay up to date on the latest developments in SEO, content marketing, digital writing, and relevant technology, especially AI tools.
Practice Often: Develop your abilities by creating and releasing digital content regularly. You need to write everyday.
Seek Feedback: To make your writing better, ask mentors or peers for their opinions.
Try a Variety of forms: Write in a variety of digital forms to see what works best for you and your audience.
When I started writing online, I had no experience and no guidance. I learned it myself with the help of Google. Now, I’ve acquired 360-degree knowledge about digital writing and content creation. Now, I want to share this knowledge and expertise with people who are looking for themselves as content writers, digital writers, content creators, or who love writing, who want flexibility, and who want to get paid for their writing skills.
So, why are you waiting, start reading and following it.
And follow me, Vibha Soni to learn more about writing and content creation.